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ADVERTISING AND PUBLIC RELATIONS WORK

All the notable work I completed as part of my B.A. in Advertising/Public Relations (Communications)

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PUBLIC RELATIONS WRITING

Students learn how to create persuasive messages and effectively communicate them to audiences through a variety of written and spoken tactics. Communicating with the media through press releases, media kits, press conferences, features, backgrounders, photo captions, video news releases and PSA’s are explored. In addition, students learn the fundamentals of good business writing for memos, letters, direct mail, brochures, proposals and oral presentations. Internet and web public relations are covered.

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CORPORATE COMMUNICATIONS

This class familiarizes students with planning and implementing communications strategies for corporations and institutions. Through case studies, students examine communications issues for internal and external audiences, and learn how to conduct research, set objectives and effectively communicate through a variety of tactics. Topics include creating brand value through public relations, integrated marketing communications, media relations, and crisis communications.

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MARKET RESEARCH

This course examines how to identify the necessary information to satisfy customers' needs and interests and make the marketing plan work. Students examine the role of marketing research in the advertising or public relations firm, different research designs, data collection procedures, sampling issues and data analysis techniques and how to write a research report

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AD/PR WORKSHOP

This senior course is the capstone for the advertising/public relations program. Students work in competitive teams to complete an integrated marketing communications campaign for an existing client with a actual budget from research through execution. Professional presentation skills are emphasized throughout. The course culminates in a “client pitch” and project portfolio. Students must receive approval of the instructor.

Sketching

COPYWRITING

In this course, students learn how to generate ideas that help solve marketing communications problems and to execute those ideas through advertising campaign that are strategic and engaging. The class will conceptualize in rough tissues as well as write, edit and evaluate advertising copy, including print, radio, and interactive executions. Students work individually and in teams on assignments that involve both word and image.

ADPR: Team

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