TARGET MEMO
The assignment was to compose a memo for the Target Corporation for a made up Press Conference announcing their expansion into Jacksonville, Florida
​
***
To: Brian C. Cornell, Target Corporation’s Chairman & CEO
From: Emily Santana
Re: Plans For Target’s Upcoming Press Conference In Jacksonville, Florida
Date: December 18, 2019
This memo provides an overview of the upcoming press conference that will announce the Target Corporation’s expansion into Florida.
The press conference will be held Wednesday, December 18, 2019 at 11:00 AM to 12:00 AM. It will be located in the Sheraton Jacksonville Hotel in Jacksonville, Florida since it’s the largest city within the state.
Participants and talking points
Brian C. Cornell, Chairman & CEO, Target Corporations
Cornell will represent the company’s excitement to expand business within Florida. He will explain how their stores will benefit the people and communities they’re located within.
Cathy R. Smith, Executive VP & CEO, Target Corporations
Smith will explain the company’s overall and initial plans such as store locations, services, and products available.
Ron DeSantis, Governor, Florida
DeSantis will represent the state of Florida’s by expressing his enthusiasm to welcome Target retail stores throughout the state by explaining how it will benefit the people and communities they’re located.
Setting
The Target logo and Florida Flag on a step-and-repeat as background for spokespeople.
Media
Local television news: news4Jax, a local television news station for Jacksonville, Florida
Local newspaper: The Florida Times Union, a local newspaper company for Jacksonville, Florida
Business beat: Business Insider
Lifestyle beat: Life & Style magazine
Schedule
10:30 am Press sign in
11:00 am Press conference begins/introduction
11:10 am Brian C. Cornell speaks
11:20 am Cathy R. Smith speaks
11:30 am Ron DeSantis speaks
12:00 am Q&A
12:15 am End
Thank you, please follow up with any questions.