OOHO!
The assignment was to compose an E-press release for the real company Skipping Rocks Lab to announce an upcoming event at the 2019 NYC Marathon. This was a part of a large midterm press kit in which I had to create PR for an event from start to finish. Please refer here to see more.
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Skipping Rocks Lab
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Skipping Rocks Lab to Introduce Their Ooho! Water Bubble with Olympian Kara Goucher at the 2019 New York City Marathon
The London based startup to lead the sustainable packaging market into New York City
LONDON, ENGLAND, October 3, 2019 - On Sunday, November 3, 2019, Skipping Rocks Lab will make their New York City debut by teaming with Olympian Kara Goucher to introduce their Ooho! water bubble at the upcoming 2019 New York City Marathon.
As a native Queens New Yorker, marathoner, and 2x Olympian, Kara Goucher will bring her family to the 2019 New York City Marathon to hand out Ooho! water bubbles, a biodegradable alternative to water cups. Goucher made her marathon debut at the 2008 New York City Marathon where she finished in 3rd place. Since then, she’s participated in marathons from New York, to Boston, and to South Korea. Now, she will return to her hometown to welcome the marathoners entering Manhattan from Queens through the Queensboro Bridge.
The Ooho! Water Bubble is one of Skipping Rocks Lab’s many products made from their NOTPLA technology, an edible membrane created using a natural seaweed extract that encircles drinkable liquid. The consumer can choose to eat it whole or tear it open and trash the membrane packaging that will biodegrade in about 4-6 weeks, similar to a piece of fruit. NOTPLA can hold liquids such as water, soft drinks, spirits, cosmetics, and condiments.
About Skipping Rocks Lab
Skipping Rocks Lab is a London based startup founded in 2013 by Rodrigo Garcia Gonzalez and Pierre Paslier. Their objective is to use their unique NOTPLA technology to reduce plastic waste and serve as an alternative to disposable plastic cups, bowls, and condiment packaging. To learn more, visit https://www.notpla.com/
About TCS The New York City Marathon
The TCS New York City Marathon is the largest marathon in the world held annually on the first Sunday of November. The race includes over 50,000 runners ranging from professional athletes to runners of all ages and abilities. Participants from over 125 countries tour the neighborhoods of New York City’s five boroughs—Staten Island, Brooklyn, Queens, the Bronx, and Manhattan. More than one million spectators and 10,000 volunteers line the city’s streets to support the runners, and millions more watch the globally televised broadcast. To learn more, visit http://www.tcsnycmarathon.org.
CONTACT
Emily Santana
123-456-7890