PEANUT BUTTER ADVISORY BOARD MEMO

The assignment was to compose a memo for an event for a made up organization, The Peanut Butter Advisory Board.

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To: Skip P. Nutter, Peanut Butter Advisory Board President

From: Emily Santana

Re: Media Plans For The Upcoming Adults Only Peanut Butter Fan Club Meeting

Date: December 18, 2019

This memo provides an overview of how we’re going to gain the attention of notable food and cuisine magazines, blogs, and television networks for the Peanut Advisory Board Adult Only Peanut Butter Fan Club Meeting.

Gaining the attention of food & cuisine magazines, blogs, and television media

Due to the versatility of peanut butter within dishes, we should target food focused magazines, blogs, and television media such as Cuisine, Food Network, and the Food Channel. All of our events will relate to peanut butter by boasting its taste, health, and versatility that’s suitable for all ages.

The Presleys

The King of Rock, Elvis Presley was known for his love of peanut butter, specifically his love of peanut butter, jelly, and bacon sandwiches. Therefore, as an active singer, songwriter, and celebrity influencer, we should invite Elvis’ daughter Lisa Marie Presley to join the PAB initiative.

Bringing Presley, peanut butter, and music back to Tennessee

Lisa can remind the public how music is one of the things Tennessee is most known for by playing free shows throughout the city of      . We can use her music to celebrate the life of her father, connect and promote his love of peanut butter, and promote our peanut butter message. Her active participation should attract culinary media’s attention.

Peanut Butter kitchen

Within public spaces such as Tennessee’s Shelby Farm’s Park, we will invite local celebrity Gina Neely to come and compete to create tasty peanut butter dishes that fall outside the traditional peanut butter and jelly sandwich. In addition, Neely will share how to create her favorite dishes that could easily be replicated at the homes of our audience. Presley should also participate in the competition to represent the people with regular culinary skills like our target audience. This should attract local news and media.

Thank you, please follow up with any questions.